Marketing Manager- Affiliate

Position Title:  Marketing Manager Affiliate

Department: Marketing

Status: Full-Time

Reports to: SVPs of Marketing

FLSA Status: Exempt 

Compensation: $65,000 annually

Position Purpose 

This position would manage marketing projects and initiatives for local retail, and e-commerce audiences across various channels for NextPoint Financials’ entire brand portfolio. 

Position Responsibilities/Duties/Functions/Tasks 

• Develop, own, and optimize scalable affiliate campaign processes to grow partner program across the organization  
• Responsible for tracking, measuring, reporting, and analyzing the performance of all affiliate marketing efforts
• Leverage various 3^rd party platforms and tools (including Commission Junction to manage, report, and optimize campaigns
• Create and execute strategy for affiliate program including recruitment and retention
• Providing detailed analysis of key metrics and provide/execute against optimization recommendations. Present results and recommendations to management 
• Use Analytics and other tools to monitor, report, and optimize campaign performance
• Provide recommendations to strengthening marketing performance and enhancing overall effectiveness 

Position Qualifications 

• 3 years of affiliate marketing experience 
• Experience with Commission Junction is a must
• Experience with DSP’s and top-tier ad networks
• Tax or accounting industry experience preferred
• Bachelor’s in Marketing, Business, Advertising or related field
• Has a proven track record for driving results in a challenging environment
• Expert knowledge of Microsoft Excel
• Displays deep passion and subject matter expertise for marketing automation and digital advertising
• Strong critical thinking and problem-solving skills 
• Has developed, executed, and optimized multitasking and time management best practices  
• Must be results driven, have obsessive attention to detail, and be a team player
• Excellent analytic and organizational skill sets
• Proven ability to translate business strategies into thoughtful advertising strategies and a keen understanding of what makes effective creative advertising in the digital environment

Physical Demands and Work Environment 

Position requires working at a desk at the corporate office for periods of time up to eight hours 

Employee Acknowledgement 

This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts or working conditions.  While this list is intended to be an accurate reflection of the current job, Liberty Tax Service reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (i.e. emergencies, changes in personnel, work load, or technological developments). 

Liberty Tax Service is an equal opportunity employer.